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| Hot Wheels MOPAR Madness! |
Update 2025-- [with a little help from GROK]:
Why Chrysler, Plymouth, and Dodge Cars Are Called MOPAR
The term "MOPAR" is synonymous with Chrysler, Plymouth, and Dodge vehicles, but its origins lie in a clever corporate naming strategy. MOPAR is a portmanteau derived from "MOtor PARts," coined by the Chrysler Corporation in the 1920s. Initially, it referred to a line of antifreeze products introduced by Chrysler’s parts division in 1937. Over time, the term evolved to encompass all genuine parts and accessories for Chrysler, Plymouth, Dodge, and later Jeep and Ram vehicles.
By the 1960s, MOPAR became a badge of pride for enthusiasts, particularly during the muscle car era when models like the Dodge Charger, Plymouth Barracuda, and Chrysler 300 dominated drag strips. The term was officially adopted as a marketing brand for Chrysler’s performance parts and service, cementing its place in car culture. MOPAR-branded crates, decals, and high-performance components became synonymous with power and customization.
Today, MOPAR represents not just parts but a lifestyle for fans of Chrysler’s brands. It signifies a legacy of American automotive grit, from HEMI-powered classics to modern Hellcat beasts. Whether it’s a restored 1970 Plymouth ‘Cuda or a 2023 Dodge Challenger SRT, MOPAR embodies the spirit of performance and loyalty, uniting enthusiasts under one iconic name.

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